With this influence, you can create educational and insightful content as part of your marketing activities. Its reputation is sturdy, reliable, and knowledgeable. Professionals use LinkedIn to consume informative and quality content. There is plenty of choice in the ways you can reach your target audience. LinkedIn also offers several ads formats, from text and display ads to InMails and sponsored content. LinkedIn offers specific segments – very focused on job-related sociodemographics – which makes advertising on the platform even more appealing to B2B brands. But our product was too cheap and the ads were too expensive, so it made no economic sense.” - Katrina Aaslaid, Paid Media Manager at Brandwatch.Īnother thing to consider is targeting options. “While working for a B2C company, I did try LinkedIn ads. Generally speaking, LinkedIn Ads are used mostly by B2B brands, as these companies usually sell expensive products and are willing to pay a high price for conversions. In order to understand if LinkedIn is the right platform for your brand, consider the price per unit of your products, and the type of audience you want to reach. This is even more vital when considering expensive advertising platforms like LinkedIn. You need to figure out which can help you optimize your marketing efforts the most. As a brand, you need to identify which advertising platforms make sense for you. We talked with Katrina Aaslaid, Brandwatch’s own Paid Media Manager, to hear what she learnt from years of experience advertising on LinkedIn. However, LinkedIn Ads aren’t suitable for all businesses. Given its size and purpose, LinkedIn has become increasingly popular for brands and advertisers – to not only promote their job offers, but also as a powerful advertising tool to reach specific audiences. It’s the go-to place for working professionals to get educational content and the latest industry knowledge. With time, LinkedIn has become the largest online community of business professionals.

Cost of linked in ads